Archive for August 17th, 2006

it’s like a super-cool dentist bib…

All hail Kipiis. No more remembering to renew the stash of Bibsters in your diaper bag. No more stuffing a napkin in their collar, hoping (in vain) that it’ll deflect at least some of the red sauce. Just keep a pair of these in your bag, and you’ll have a big wherever you go. I love the colors, I love that it’s compact, and I love that you can throw it in the dishwasher when it starts topping out on your gross-meter.

What I don’t love is the name. Because other moms always ask about these when they see ours and I feel like a dork telling them. And it’s not a name that’s easy to remember the correct spelling, so how will they look up the website? But I’m not here to nitpick their marketing and branding strategies. Or am I?

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